In a strategic financial maneuver, British digital services provider The Smarter Web Company has successfully raised £41.2 million ($56.59 million) through capital markets, shortly after significantly expanding its Bitcoin reserves. The London-based firm, specializing in web development and digital marketing solutions, completed this funding round through an accelerated institutional placement combined with a public subscription offer.
The company executed what market analysts describe as a "lightning-round" capital raise, with £36.27 million ($49.8 million) generated through an accelerated bookbuild process completed within 48 hours. An additional £4.97 million ($6.82 million) came from retail investor subscriptions, with shares priced at £2.9 ($3.98) each. The newly issued securities are scheduled for trading commencement on July 1.
——This financial move comes precisely 48 hours after the firm's latest Bitcoin purchase——, where it acquired 196.8 BTC at an average price of $103,290 per coin. The transaction pushed the company's total Bitcoin holdings to 543.52 BTC, currently valued at approximately $58.19 million based on prevailing market rates.
Corporate filings reveal an 【astonishing 553% increase】 in BTC holdings during June alone, growing from 83.24 BTC at May's end to the current 543.52 BTC. The company initiated its formal Bitcoin treasury policy in April 2025, though it began accepting cryptocurrency payments two years prior.
The acquisition spree appears to have impacted investor sentiment, with the firm's OTCQB-listed shares (TSWCF) experiencing a 15% single-day decline to $3.56 on Thursday. Despite this short-term volatility, the stock maintains a 【274% year-to-date gain】, significantly outperforming traditional tech indices.
The Smarter Web Company joins a growing cohort of British firms incorporating digital assets into their balance sheets:
• Vinanz Ltd (LSE:AQSE) recently expanded its BTC reserves to 58.68 coins
• Abraxas Capital made headlines in April with a $250+ million Bitcoin purchase
• Multiple UK firms now hold 1-5% of assets in cryptocurrency despite regulatory uncertainty
Market observers note this trend persists even as the UK government continues developing comprehensive cryptoasset regulations. The Financial Conduct Authority's recent proposal to lift restrictions on crypto ETNs for retail investors suggests potential regulatory evolution.
While the company's stock dipped following its Bitcoin acquisitions, analysts highlight several mitigating factors:
——"Corporate Bitcoin strategies often face initial skepticism before gaining mainstream acceptance,"—— noted fintech analyst Rebecca Choong. "The simultaneous capital raise and crypto purchase suggest confidence in their long-term digital asset thesis."
The Smarter Web Company's approach mirrors strategies employed by MicroStrategy and Tesla, though at a smaller scale. Its dual focus on traditional equity financing and cryptocurrency investment presents an intriguing case study for hybrid corporate treasury models.
As of press time, Bitcoin trades at $107,112, having recovered from mid-week lows. The cryptocurrency's performance in Q2 2025 shows 【28% quarterly growth】, outpacing many traditional asset classes.