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The Smarter Web Company, a London-based digital marketing firm, has significantly expanded its Bitcoin reserves with a $24.7 million purchase, bringing its total holdings to 773 BTC as part of a decade-long investment strategy.
The company acquired 230.05 BTC at an average price of $107,126 per coin, according to its July 1 regulatory filing. This latest purchase follows the firm's April announcement of a 10-year Digital Assets Treasury Policy aimed at building long-term value through cryptocurrency investments.
——"Bitcoin forms a core part of the future global financial system," the company stated in its filing, revealing it still holds 【$52.3 million】 in cash reserves for future crypto acquisitions——
Smarter Web raised approximately $62 million through recent subscription rounds and accelerated bookbuilds, resulting in a 9% dilution of existing shares. CEO Andrew Webley and his family maintain an 11.3% stake following the capital raise.
The firm began accepting Bitcoin payments in 2023 and has since positioned itself as a corporate advocate for cryptocurrency adoption. Its total Bitcoin investment now exceeds $82.6 million at an average purchase price of $107,015 per BTC.
This move aligns with a broader trend among UK-listed companies. At least nine small-cap firms on exchanges like Aquis have recently announced Bitcoin treasury strategies, including:
• Tao Alpha's $137 million fundraising plan
• Panther Metals' initial BTC purchase
• Bluebird Mining's $2.7 million crypto allocation
• Vinanz's $5 million investor-backed Bitcoin strategy
Market analysts note the growing acceptance of cryptocurrency as a treasury asset among UK businesses, particularly those seeking alternative stores of value and exposure to digital asset growth potential.
The Smarter Web Company's filing emphasizes its dual focus on organic growth and strategic acquisitions while maintaining Bitcoin as a core holding. Industry observers suggest this approach reflects increasing institutional confidence in cryptocurrency's long-term viability despite market volatility.
As of press time, the company's Bitcoin holdings represent one of the largest corporate cryptocurrency positions among UK marketing firms, signaling a potential shift in how digital service providers manage treasury assets in the evolving financial landscape.